“Invited is so much more than just golf courses, tennis and pickleball courts, and pools,” Pillsbury added in his statement today.

And I think Topgolf-and now, BigShots, Drive Shack, and Puttery-all these concepts are doing something which I call democratization of the sport. And I think it’s fantastic,” he said in September. “Topgolf validated this thesis I’ve had for many years, which is there’s enormous latent demand for golf. In our story, Pillsbury talked about his company’s $100 million expansion of BigShots Golf, and stressed the importance of “democratization” on the sport. Last fall, Dallas Innovates profiled Pillsbury and his company in a story that offered hints of the rebrand to come. With its BigShots Golf venues, the company is moving beyond the concept of “clubs” and into a democratized world of family entertainment-where everyone is invited. On ‘democratization,’ the $100M BigShots expansion, and how tech is changing the game WANT, which also has offices in New York and San Francisco, has worked with clients including Apple, Google, Uber, Gillette, Sirius XM, and Irving-based Kimberly-Clark. The company worked with Miami-based WANT Branding to develop its new brand identity, a spokesman told Dallas Innovates. We want our members, guests, and team members to know that Invited is where they belong.” We create clubs and experiences that combine exceptional amenities and unmatched service with a friendly and welcoming spirit. “We are Invited because, from the golf courses to the tennis courts, from fine dining to family hang time, we connect and create communities attracting members from diverse backgrounds that share similar passions and pursuits. It’s everything we are,” Invited CEO David Pillsbury said in a statement. Today’s news comes a week after a Bloomberg report that Apollo Global Management Inc.-which took ClubCorp private in 2017-is weighing an IPO for the country club operator as early as this year, at a potential value of around $4.5 billion. Rebrand follows report of potential IPO this year The lifestyle hospitality brand was founded in 1957 on “the traditions and values of acceptance,” the company stated, and is making the change with these founding principles in mind. Today the company announced that it’s changing its name to Invited in a major rebrand rolling out in the coming months, conveying its fundamental belief that “everyone is Invited.” Dallas-based ClubCorp-which owns and operates 161 golf and country clubs, 32 city and sports clubs, seven university stadium clubs, and six BigShots Golf entertainment venues-is rebranding itself for a new, high-tech era of “democratized” golf.

Clubcorp golf course locations